At Basis Set, we invest in exceptional people early.
We’ve been backing AI companies since 2017, before ChatGPT was a household name. We were the first investors in Quince, which rebuilt retail with a factory-direct model and became one of the fastest-growing companies in the country. We’re also partnering with Superpilot, which helps commerce teams move faster with AI-native content and publishing. From the beginning, we’ve approached founders and operators from first principles — studying the underlying attributes that actually drive exceptional outcomes.
The Commerce Track is for early-career builders excited about one of the biggest opportunities in AI: rebuilding how products are sold, merchandised, and operated online. As commerce teams adopt AI across creative, catalog, growth, and operations, the winners will be people who can connect product instinct with execution speed.
This program is designed for people who want to build that future: AI-native commerce tools, better merchandising systems, faster growth loops, and software that makes online retail feel far less manual.
Built for people at a career inflection point, especially:
The goal is the same: help you become someone who can connect product, engineering, and strategy inside high-growth AI companies. If you’re ambitious, high-agency, and want to grow into a more cross-functional operator, this program is designed for you.
Select Project Fellows also get: